Neuroscience: Obama Infomercial and Your Brain
Barack Obama’s informercial last evening resonated with many people. There is science underlying its effectiveness. Neuroscience. There is a part of your brain, your amygdala, that makes you uneasy, upset, afraid when you sense that things are out of control. As it gets more active, it sends signals to other parts of your brain, beginning […]
Thursday, October 30, 2008
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