Old School CEO: Do you get it? A Tsunami is Coming!
THE CHALLENGE A huge transition is under way in how customers buy products and services. The customer landscape is shifting from inside-out (company to prospect) to outside-in (knowledgeable buyer seeks satisfaction). It will require major transformations of organizations, cost structures, accounting and more. BACKDROP Most of my clients are “old school,” regardless of age. In […]
Thursday, February 20, 2014
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